Here's why you should never overpay for commercials on a radio station with a "big signal"
If you don't need to reach people in Milwaukee, Carbondale and Rockford, you shouldn't pay to reach them. WGN, WSCR, WMVP, & WBBM need to charge you expensive ad rates because they're owned by mega corporations with shareholders demanding bigger profits. These companies bid big bucks on high priced play by play deals with the Cubs, Blackhawks, Bears, White Sox and Chicago Bulls and then they pass the buck to you. At WCKG, we skip the expensive play-by-play, stick to Sports Talk from the best talent on radio, and focus on delivering you the right listeners, in the right areas, for the right price - with everything we've got!